
^E^^HHHH^hBHBBI 



KBHnanMUMU 



8gS 



Printin^l^p 



ers 




Glass_J_3_lM0_ 
Book ,^L3 



PRESENTED BY 





By courtesy of House and Garden, New York 



WARREN'S PRINTONE 

Semi-coated for halftone printing 



Digitized by the Internet Archive 
in 2011 with funding from 
The Library of Congress 



http://www.archive.org/details/betterpaperbetteOOwarr 



Better Paper *- Better Printing 

Warrens 



Semi-coated for halftone printing 




Illustration of new crops from home gardens in 
The House Beautiful, Boston 



Boston 

S. <D. WARRS^ COMPACT 
1920 




House and Garden, New York 



An effective framing in one-way-screen border lines 



Gift 

Publisher 
KGV 1920 






WARREN'S PRINTONE 

Semi-coated for halftone printing 




'f LL THE WONDERS of Alladin's Lamp have been rivalled 
by the achievements in printed salesmanship. Some of 
the greatest businesses of the world now have their show 
rooms and entire sales service in printed pages. There is 
no branch of industrial, commercial, and financial life in 
which printing has not become a dominant factor. 
In the largest fields of printed salesmanship, attention 
has been given to the selection of papers which would yield satisfactory 
results in illustrations without the expense of highly coated surfaces. 
Warren's Printone is a paper which adequately meets these modern day 
requirements. The keen investigations and constant efforts given to the 
exactions of political advertising and of mail order catalogue making 
admit of no uncertainties in the selection of suitable papers. The gen- 
eral use of Warren's Printone for these two important lines is conclusive 
evidence that this paper fulfills the exactions. 

In using Warren's Printone, it is not necessary to have exceptionally 
coarse screen halftones, so that comparatively little is sacrificed in detail 
or in contrast to results from similar screens used on highly coated papers. 
Screens ranging from ioo to 133 lines run well on Warren's Printone. 

Another important feature about Warren's Printone is the high speed 
at which the paper can be run without offsetting. Experienced printers 
and advertisers find that Warren's Printone fills a large place in the par- 
ticular needs which it serves. Its minimum basis of weight is 50 lbs., and 
a wide range of sizes is provided from 24x36 to 38x50, meeting nearly 
ail requirements in light weight and in economical sizes. 




" Full many a flower is born to blush unseen," but photography, photo-engraving, and good printing treasure and 
multiply many times the beauty of both the wild and cultivated flower kingdoms 




HORTICULTURAL AND GARDENING 
PUBLICATIONS 

'HOTOGRAPHY and good printing have wrought a revo- 
lution in the use of illustrations for seed and horticultural 
catalogues. The coarse line and over-colored illustrations 
and worse-than-dictionary kind of typography in the old 
catalogues have been superseded by all the resources of 
photography, engraving, and process color plate making, 
>k well printed, with legible and bookish typography. 
Professional and amateur photography have combined to produce a 
wealth of material covering every line of agriculture and horticulture. 
Photographs having to do with landscapes, plants, and flowers, have in 
themselves a beauty which makes it all the more an incentive to plan and 
produce good printing. 

A considerable portion of catalogue making in this field is produced 
by printers who specialize on horticultural work. They have large col- 
lections of photographs and facilities for making an abundance of new 
material. There are also many allied enterprises in horticultural, green- 
houses and market gardening lines in which there is considerable oppor- 
tunity for printing illustrated horticultural work. The illustrations in 
such work offer the opportunity for a greater variety in forms and group- 
ing than in almost any other field. The various sizes, from small plants 
to large trees, and from individual blossoms to climbing plants and to 
large groups of vegetables, all call for variations in make-up. 

Under good printing conditions, solid black backgrounds and well 
worked out high lights give brilliancy to such catalogue pages. The il- 
lustrations of gardening tools and accessories have not as yet averaged 
up to the quality shown in horticultural and seed sections. 

As a matter of consistency, there would seem to be every reason why 









- 


,m 




■"-'■"■ J ^i~**. , -^. 


•"' 








ha 1 -ffifl 




^9 








SyAAJSj^B ■^fcfc.^ 








1 x Xk 


i ^ - 






j? 




Refill * ^ iH 




baaj 














ii^pgwpw 1 




j2Jk \ ' '.'-.X 








f ?$X*S < !W ' H'MmWI' l*W 




•wji \ : 








><T5*Bfr -* 




^Mfi y 








i-jPt^ ''" ; *t*9H 












L--i^^ra^6 












P 




- 














■■ RhHH^b^SH 




B A wSEsHt ;y*!i \ \ ) ■'■; 




. 












. 




MP'* -A* Bfj g^ #vvv" 










-V* ' / * JM' WjmmB^nBIBBEU 




W$m8m£3BS&. \otVV 








m 

Earn V 1 - VI &}(^/k^E*8ifiiHBBsHiBfl^H[iH 




Kl^^^^m Yvx x 






i 




* c 


■MM 








illfflp 
















BsKjjI m ^ \ 








■ /^)ra«8j 












/v'v "</mcHB| 












•%^^8i 




B9 ' ,^li f3G|^H 








'•^SmmmmimmM 




fwfM^MSuL ; hsSShm 








tjfitf e h&twBa 









advantage should be taken of the best in papers and fine photographic 
engraving for horticultural catalogues. These publications go to many 
people who have discrimination in the standards of business literature. 
Those strictly in the agricultural class have become familiar with good 
printing in their periodicals, and many other large buyers of seed and 
implements have a direct interest in good printing in other lines of bus- 
iness. It is hard to say that in any class of the public, or for those in 
any line of business, good printing is not the best kind of investment. 
There are economies in the light papers for large edition work, but it 
is poor policy to undertake to save in the start on mediocre photographic 
work and engraving. 




Sunlight and shade of the country home 




Down the lane, where every tree and shrub have a seasonal interest in leaf, blossom or berry 



Such subjects as these suggest the present interest in the development 
of country home environment 






Flower studies, by courtesy of The House Beautiful, Boston 





c 
o 

o 

03 



i & 



£ 



o 



.S „ 

C 4) 

^ 3 

&,« 

u 

J 

" u 

4) « 
.3 -O 



s a- 



M 

C 

'EL 

3 
O 
u 
bO 



13 

G 
n 

w 



a n 

1 > 




Nodding peonies and the sweet-scented briar roses are always interesting 
subjects for periodical and catalogue illustrations 












■'■-■"iSS^fe-- 






^yjIrtslNraRaSfflfr'' ■''- -.^'''^slrw _S_il„ ■ 


cjj# ' __*____§_£ j 3j__ _-__&_ bSEiifllBBBH 


raffi^.. 


HpPrv- v^i^^SfTJP^^^tfwgaBTOytK 1 ' '^ih 


___*____-___£— !_MK-9fJ_-£!'T!l3i^^ 


-■ *8jffjSfcgaa5g^ ffi* 


HBmHs^3F^ v 


HdBj^ffKS_~v* "^WuRK^r' i»mC&^SMBHHMB|| 


K£fe : " EJK^fec . 


fcasjcjliSe' "m_Kr___S ____8 ___5Bhi__rIIw?*I 


r ^w '^^ShB^^^^^H KS^^HS HSk- jIM 


^^■Ss^" ^h?^*'- Jill i^^^lMipfe' -1.31 




1 . . •viae^fewSS^aflBB ___p5___?8_?__H_2___!_ BSHHsfBn 




■ I 

^H :, __ --. ■,.V--' 


... '-.i'-.T.'. ■■'■ _ • '-•:>. ■*■ >.;.'ji_, , .W_iie>?V«t».A.'-' 


PO^illl 




__' ' *^^H _■__!__?_' v'^i'- 


■ ' ■ "'?,;'»•*' 


!__flllfwf_ 




Ejf.%i ' " ; _5> - ""v* "jij 






" ■ ^5MBSmJH BftJnj^Hfl 




HmBSM BB^fotiSfl 




' y^vwSBtm Kra| 




' 












_____ . .. _._ _____ .. . . . ___ . . ' .. . 




Landscape and roadway subjects now figure prominently in horticultural and implement 


catalogues, which are printed to advantage on Warren's Printone 





£**£& 


" .^t H! 




m 


^ni * I 



Flower studies in panel forms combine practical and decorative features in the make-up of 

magazine and catalogue pages. Backgrounds and line finishes like those shown on this page 

are well suited to large edition catalogue work on Warren's Printone 





Warren's Standard Printing Tapers 

Cameo Plate Coated Book Printone 

Came Plate Post Card 

Cameo Cover 

Lustro Superfine Coated Book 

Warrentown Coated Book 

Cumberland Coated Book 

Silkote Dullo- Enamel 



Artogravure 
Library Text 
Olde Style 

Cumberland Super Book 
Cumberland Machine Book 
Warren's India 



THE WARREN SERVICE LIBRARY-VOLUME V. 

> _y^"\ RINTERS and advertisers have in the Warren Service Library the material to lay out 
w<W new work and to show how it will appear when finished. Specifications for the pro- 
« * > duction of work similar to this volume, except for such variations as may be made in 
end leaves and cover papers, are as follows : 

48 pages Warren's Printone, 25 x 38 — 70 lb. 

Type, Cloister Oldstyle and Cloister Oldstyle Italic. 

Illustrations from lead-moulded, steel-faced electrotypes of 133-line halftone engravings. 

Ink, Sinclair 6C Valentine's Printone Black. 

Sewed and trimmed to 9^ x 12^. 

Board sides in full paper binding, end leaves drawn on. 

The blank pages in this volume are perforated, and they can be used as the exact speci- 
fication of stock required ; as a sample of stock on which a quotation is made ; for engraver's 
proofs on the exact stock to be used; for making dummies any size up to 8j4 x 12 inches. 



STOCK SIZES AND WEIGHTS OF WARREN'S PRINTONE 



Size and weight 2 ^ s g 

24x36 55 60 

24x36 64 70 

25 X38 50 

25 X38 60 

25 x 38 — 70 



Size and weight ^ & 

25 X38 80 

26 x 29 — 48 60 
28x42 — 62 50 
28 x 42 — 74 60 
28 x 42 — 86 70 
28 x 42 — 99 80 



Size and weight ^ 

28x44 65 50 

28 x 44 — 78 60 

28x44 — 9° 7° 
28x44 — io 4 8° 

29x52 — 96 60 

32x44 — 74 50 



Size and weight J£» 

32x44 89 60 

32x44 104 70 

32x44 119 80 

35M5 — " 6 7° 

35 x 45 — 133 8o 

36x48 — no 60 



Size and weight ^ 
36x48 — 128 70 
38x50 — IOO 50 
38x50 — 120 60 
38x50 — 140 70 
38x50 — 160 80 



DISTRIBUTORS OF WARREN'S STANDARD PRINTING PAPERS 



Atlanta, Ga. ........ Sloan Paper Co. 

Baltimore, Md D. L. Ward Company 

Boston, Mass The A. Storrs 6C Bement Co. 

Buffalo, N. Y . The Ailing &C Cory Co. 

Chicago, 111 J. W. Butler Paper Co. 

Cincinnati, Ohio ..... The Diem 6C Wing Paper Co. 

Cleveland, Ohio The Petrequin Paper Co. 

Columbus, Ohio ..... The Diem &C Wing Paper Co. 

Dallas, Texas Southwestern Paper Co. 

Detroit, Mich. . Butler- Detroit Co. 

Grand Rapids, Mich Central Michigan Paper Co. 

Hartford, Conn. ..... Henry Lindenmeyr 8C Sons 

Houston, Texas ...... Southwestern Paper Co. 

Jacksonville, Ra. Antietam Paper Co., Inc. 

Kansas City, Mo. .... Missouri- Interstate Paper Co. 

Los Angeles, Cal. Sierra Paper Co. 

Louisville, Ky The Diem ££. Wing Paper Co. 

Lynchburg, Va. ....... Caskie-Dillard Co., Inc. 

Memphis, Tenn. ....... Tayloe Paper Co. 

Milwaukee, Wis. ...... Standard Paper Co. 



Minneapolis,, Minn The John Leslie Paper Co. 

Newark, N. J. ... Henry Lindenmeyr SC Sons 

New Haven, Conn The A. Storrs & Bement Co. 

New York City Henry Lindenmeyr 6C Sons 

New York City ( Export ) .... National Paper 6C Type Co. 

Omaha, Neb Field-Hamilton- Smith Paper Co. 

Philadelphia, Pa D. L. Ward Co. 

Pittsburgh, Pa The Ailing 6C Cory Co. 

Portland, Me CM. Rice Paper Co. 

Portland, Ore. Endicott Paper Co. 

Richmond, Va D. L. Ward Co. 

Rochester, N.Y The Ailing & Cory Co. 

St. Louis, Mo Mississippi Valley Paper Co. 

St. Paul, Minn. Nassau Paper Co. 

San Francisco, Cal Pacific Coast Paper Co. 

Seattle, Wash. Mutual Paper Co. 

Springfield, Mass. - . . The Paper House of New England 

Washington, D. C D. L. Ward Co. 

London, England . . .Lindenmeyr 6C Johnson Paper Co., Ltd. 

Australia ( Brisbane, Melbourne, Sydney ) B. J. Ball, Ltd. 



-T.-C 










■■■■ 
■BH1 - 



: .. .•-'•• j.-—':., '■■< ^ ■,> l r-'.v\A.:5- r - • * >»-'-V" ■ 

v (Jr-tv- ,-•.....•• ■■■■ ■■■■■■■ : 



■ 



£>£* ifMfHi ■BBS 






BBBBHhB 
£M($n&'BH 

b hbhmhbl 

I BBBBBBBBBBI 

.' , ':''.:-;?>''; ! :' , '*'*'.-'Va', 

■■■ BBBBl 

• . . .... t ; . -^ -•_' f *■ yi-; ,v'> *< '< 



rWidNHlH 



BBBBl •.!!!»»«•' 



■■MHH 



BBBB 



MM 

4MW.U 



BflHM 





■MSA 




|M|M 








Br*«NH 



■ 



Ett«^ 






BBBBBBBBBB. 

■UJB^BBBwiQMf 

_B— SBBBBmH 

■■■■I i. ■■■■■ BBBBl 

^BBBBBBBBBBI 



■WwH JM 


t9Sm 


UJUMMJ 





"W&Mf 



MHKHtaflflfefi^BflBsRAI 
BBBBBBBflflVfiBI 

BBBBBBBBBBBPI 

JMKMwmflWpMBMnv. > 
BBBBBBBBBJ 

MHMwHwRk 



.\ ■-.,.. '.'■ - •,'>. 7....^.- r . ■HHHHHHHHJ B«BBBBBBBBBBBBBBBB| 

-•^•v..' "-s-Si I ■ •»!,.(•' \v t.'i .1. •"-..-•.{ H ■ -ir* -''iynjwr ••>» ■ «'-. , «\..-.-rtS*v| 
.' "'-■ ;-.(•>,■.;> -■ BBI .., .'a.' * ■■§ •• r ,■'■■■-.' BBBB «?'>• BBBBl 

fl| .„■■.. _.v »v, •-, £*W*i$P BBI ^^^^H^^^H 

PvBVttnvMiflinMHi>Hn 

■ «; >t^«-' ,>>5a^o>'ifl.H>^~< 

.•■'■■■•-.,'■ 

^M ■ *<j>;t^^ v) i * J 5?' ;'y?: , S ! '^ 



l Ml>fc 






M 



H ^H 



"TOW' 






^y < ftfa , ' , Ojyw>>*«, 1 ^ 



■■■■■■■■■■_ 



3HB.V2 



<>CTFgWiHarW68wMltt. fB OT ^ 






bBBM 










.. ■■■■■I ■■■■ 

■-'rA^-.^wr*.' «'».*' >:'«:'• -(J 1 

■■■■■■■■J 
■■*■'■' 

* /'*-<■-•,'*' "tV'iiv*-"., 
■■■■■■■ 

I • ■■■J 



